Vision Critical Debuts on Honomichl Top 50
VANCOUVER, BC – June 28, 2011 — Vision Critical, a global research and technology firm and pioneer in the market intelligence field, was named as a Honomichl Top 50 U.S. market research firm. Vision Critical, the global leader for providing on-line marketing research communities, made its debut as the 27th top market research firm in the US, as published in the 41st annual business report of Marketing News, an American Marketing Association publication.
“Vision Critical is proud of its transformative force within market research and thrilled to be recognized for our contributions among this prestigious list of market research firms,” said Angus Reid, chief executive officer and chairman of Vision Critical. “We attribute much of our growth and success to our ability to foster deep connections for brands. Using our innovative approaches to cutting-edge research, we ensure our customers have access to real-world, authentic brand insights so they can make strategic and insightful decisions regarding their brand’s lifecycle.”
Vision Critical enjoyed a 30 percent increase in US revenues and a 29 percent increase in ex-US revenues in 2010, bringing its total worldwide research revenue to $62 million. This is a sharp contrast to the average revenue of the Honomichl 50, which had a cumulative average revenue increase of 3.3 percent.
The “Top 50 US Market Research Ranking and Review” is published each year by the AMA and Inside Research, founded by Jack Honomichl, a leading market research industry authority. Rankings are based on previous year revenues.
